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Marketing Ethics, Paperback / softback Book

Marketing Ethics Paperback / softback

Part of the Foundations of Business Ethics series

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and moralityIdentifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketingConsiders broader meanings and background assumptions of marketing infrequently included in other marketing literatureAdds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency

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Available to Order - This title is available to order, with delivery expected within 2 weeks
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