"Contrary to the old adage about finding new names for old things, Writing Online: Rhetoric for the Digital Age gives new life and new meaning to old names.
The book and its companion website transform ancient rhetoric as a process of oral composition-invention, arrangement, memory, style, and delivery-into a digital rhetoric, a dynamic process of writing for the World Wide Web: dynamic because it shows not only how to write in a Web-based medium but, more importantly, how to learn and adapt to a medium that is constantly evolving and changing.
As a digital rhetoric, moreover, Writing Online recreates the ancient processes of oral composition for a digital era.
Digital invention becomes a push-pull process of transmitting information via searches, alerts, news aggregators, and read-write algorithms.
Digital arrangement becomes a question-and-answer process inviting multiple responses via intuitive navigation systems and dynamic patterns of organization.
Digital memory transforms the ancient memory palace into a dynamic, programmable content management system.
Digital style provides computer-based tools to enhance writers' word choice, argumentative structures, and feedback.
Digital delivery resituates speakers and writers in onscreen environments that balance functionality and aesthetics for optimum responsiveness and usability." -James P.
Zappen, Professor, Department of Communication and Media, Rensselaer Polytechnic Institute