Writing Online : Rhetoric for the Digital Age, Paperback / softback Book

Writing Online : Rhetoric for the Digital Age Paperback / softback

Description

"Contrary to the old adage about finding new names for old things, Writing Online: Rhetoric for the Digital Age gives new life and new meaning to old names.

The book and its companion website transform ancient rhetoric as a process of oral composition-invention, arrangement, memory, style, and delivery-into a digital rhetoric, a dynamic process of writing for the World Wide Web: dynamic because it shows not only how to write in a Web-based medium but, more importantly, how to learn and adapt to a medium that is constantly evolving and changing.

Unlike conventional books that provide specific solutions to specific problems, Writing Online reenacts the process of solving Web-based writing problems, explaining everything from how to create a simple web page to how to develop a sophisticated content management system and everything in between: HTML, HTML5, CSS, JavaScript, PHP, and much more.

As a digital rhetoric, moreover, Writing Online recreates the ancient processes of oral composition for a digital era.

Digital invention becomes a push-pull process of transmitting information via searches, alerts, news aggregators, and read-write algorithms.

Digital arrangement becomes a question-and-answer process inviting multiple responses via intuitive navigation systems and dynamic patterns of organization.

Digital memory transforms the ancient memory palace into a dynamic, programmable content management system.

Digital style provides computer-based tools to enhance writers' word choice, argumentative structures, and feedback.

Digital delivery resituates speakers and writers in onscreen environments that balance functionality and aesthetics for optimum responsiveness and usability." -James P.

Zappen, Professor, Department of Communication and Media, Rensselaer Polytechnic Institute

Information

  • Format: Paperback / softback
  • Pages: 224 pages
  • Publisher: Hackett Publishing Co, Inc
  • Publication Date:
  • Category: Writing & editing guides
  • ISBN: 9781624664588

£17.99

£13.75

 
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