Leading Digital : Turning Technology into Business Transformation Hardback
Become a Digital Masterï¿½ No Matter What Business You're InIf you think the phrase ï¿½ going digital" is only relevant for industries like tech, media, and entertainmentï¿½ think again.
In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know itï¿½ including your industry.
The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups.
But what about the other 90-plus percent of the economy?In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industriesï¿½ from finance to manufacturing to pharmaceuticalsï¿½ are using digital to gain strategic advantage.
They illuminate the principles and practices that lead to successful digital transformation.
Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master.
It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation.
Within these parts, you'll learn:ï¿½ How to engage better with your customersï¿½ How to digitally enhance operationsï¿½ How to create a digital visionï¿½ How to govern your digital activitiesThe book also includes an extensive step-by-step transformation playbook for leaders to follow.Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
- Format: Hardback
- Pages: 256 pages
- Publisher: Harvard Business Review Press
- Publication Date: 14/10/2014
- Category: Business & management
- ISBN: 9781625272478
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