Leading Digital : Turning Technology into Business Transformation, Hardback Book

Leading Digital : Turning Technology into Business Transformation Hardback


Become a Digital Master� No Matter What Business You're InIf you think the phrase � going digital" is only relevant for industries like tech, media, and entertainment� think again.

In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it� including your industry.

The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups.

But what about the other 90-plus percent of the economy?In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries� from finance to manufacturing to pharmaceuticals� are using digital to gain strategic advantage.

They illuminate the principles and practices that lead to successful digital transformation.

Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master.

It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation.

Within these parts, you'll learn:� How to engage better with your customers� How to digitally enhance operations� How to create a digital vision� How to govern your digital activitiesThe book also includes an extensive step-by-step transformation playbook for leaders to follow.Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.


  • Format: Hardback
  • Pages: 256 pages
  • Publisher: Harvard Business Review Press
  • Publication Date:
  • Category: Business & management
  • ISBN: 9781625272478

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