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The Post-Digital Enterprise : Going Beyond the Hype, Paperback / softback Book

The Post-Digital Enterprise : Going Beyond the Hype Paperback / softback

Edited by Gianluigi Castelli, Severino Meregalli, Ferdinando Pennarola

Part of the Future of Business and Finance series

Paperback / softback

Description

A new wave of digital technologies has impacted the business world like a tsunami.

But after a first phase characterized by hype and unrealistic expectations, there is now a shared need for a better understanding of how to create real and sustainable value by adopting these technologies.

This book suggests a pragmatic approach to value creation by embracing the post-digital mindset: a more mature attitude toward digital innovation focused on putting these technologies at work rather than marveling at them.

After the illustration of a post-digital manifesto, the book explores all the key topics and tools that are relevant for the decision makers in this context. 

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