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The Truth About Green Business, Paperback Book

The Truth About Green Business Paperback

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Everything you need to know to green your business and grow your profit. * The truth about what climate change means for your business* The truth about running lean and green* The truth about future proofing your business Simply the best thinkingTHE TRUTH AND NOTHING BUT THE TRUTH This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results. "This little book is inspiring in its range and practicality-not just for CEOs, but for every member of the enterprise...an exceptionally useful guide for `going green' at any scale of enterprise."CHIP CONLEY, CEO, Joie de Vivre Hospitality "In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward."JOEL MAKOWER, Executive Editor, GreenBiz.com Introduction ixPart I: The Truth About Green BusinessTRUTH 1: What is a green business? 1TRUTH 2: Why green your business? 5TRUTH 3: How to approach greening your business 9TRUTH 4: Why now? 13TRUTH 5: Climate change and your business 17Part II: The Truth About Green StrategyTRUTH 6: Profit and purpose 23TRUTH 7: How green is good enough? 27TRUTH 8: Green regulations 31Part III: The Truth About Green OperationsTRUTH 9: Secrets hiding in plain sight 35TRUTH 10: Eco-efficiency: Good for business and the environment 39TRUTH 11: Waste?

Not! Eliminating non-product 43TRUTH 12: EcoAudits can guide your course 47TRUTH 13: Running lean and green 53TRUTH 14: Carbon footprinting 57TRUTH 15: Reducing your carbon footprint 63Part IV: The Truth About Green MarketingTRUTH 16: Green branding and messaging 67TRUTH 17: Creating strong EcoLabels 71TRUTH 18: Green marketing claims 77TRUTH 19: Reaching conscious consumers 81Part V: The Truth About Green Products and ServicesTRUTH 20: What makes a product green? 85TRUTH 21: Product take-back 89TRUTH 22: Product to service 93TRUTH 23: What makes a service green? 97Part VI: The Truth About Green DesignTRUTH 24: Biomimicry-learning from life TRUTH 25: Reducing your product footprints 105TRUTH 26: Cradle to cradle 109TRUTH 27: Design with nature 113TRUTH 28: Innovation is at the heart of greening 117Part VII: The Truth About Green ProcurementTRUTH 29: Environmentally preferable purchasing 121TRUTH 30: Supply chain management and partnerships 125TRUTH 31: Supplier scorecards 129TRUTH 32: Clearing the rising bar 133Part VIII: The Truth About Green BuildingsTRUTH 33: LEED standards for green buildings 137TRUTH 34: The cost of green building 141TRUTH 35: Green buildings improve productivity 145TRUTH 36: Integrative design for green building 149Part IX: The Truth About Green ITTRUTH 37: Computers and electronics 153TRUTH 38: Creating more effi cient data centers 157TRUTH 39: How IT can drive greening 161Part X: The Truth About Green ManagementTRUTH 40: Engaging employees 165TRUTH 41: Engaging stakeholders 169TRUTH 42: Keeping score 173TRUTH 43: Employee incentives 177TRUTH 44: Environmental management systems 181Part XI: The Truth About Green FinanceTRUTH 45: Profit, value, and risk 185TRUTH 46: Reality-based accounting 189TRUTH 47: Investing in green and attracting green investment 193TRUTH 48: Carbon trading and offsets 197TRUTH 49: Fiduciary duty 201Part XII: The Truth About Green FuturesTRUTH 50: Certainty in the face of uncertainty 207TRUTH 51: Scenario planning 211TRUTH 52: Future proofing 215APPENDIX A: References 219Acknowledgments 228About the Author 229 Note: Appendix B is available online at no charge at www.informit.com/title/9780789739407. APPENDIX B: Resources

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