Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide PDF
by Gordon Foxall
Part of the Routledge Library Editions: Consumer Behaviour series
Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.
Description
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:210 pages
- Publisher:Taylor & Francis
- Publication Date:05/12/2014
- Category:
- ISBN:9781317565918
Other Formats
- EPUB from £38.06
- Hardback from £105.00
- Paperback / softback from £44.79
Information
-
Download - Immediately Available
- Format:PDF
- Pages:210 pages
- Publisher:Taylor & Francis
- Publication Date:05/12/2014
- Category:
- ISBN:9781317565918
