Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Spark, The : How to Ignite and Lead Business Creativity, Paperback / softback Book

Spark, The : How to Ignite and Lead Business Creativity Paperback / softback

Part of the Financial Times Series series

Paperback / softback

Description

Includes interviews with Gail Rebuck (CEO of Penguin Random House), Sir John Hegarty (Founder of BBH) and Stuart Murphy (Director of Entertainment Channels atSky)   Def: Spark (n) - an elusive moment when a new idea strikes that has the potential to transform the way you do business.   Big or small, new ideas are the lifeblood of all successful businesses.

They are responsible for higher profits, quicker growth and game-changing innovations.   But how do you foster a creative culture, nurture new ideas and manage the people behind the electricity?   The Spark answers these questions and more, unravelling the mystique around business creativity and offering 10 practical steps to building an innovative team and becoming an inspiring creative leader.

Information

Save 1%

£14.99

£14.79

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

Also in the Financial Times Series series  |  View all