Managing Media Firms and Industries : What's So Special About Media Management? Paperback / softback
Edited by Gregory Ferrell Lowe, Charles Brown
Part of the Media Business and Innovation series
Paperback / softback
Description
This volume provides rich insight into the nature and practice of media management.
Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects.
Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines.
Dimensions for future research are considered along with practical implications for media managers and corporate structures.
The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:382 pages, 16 Tables, black and white; X, 382 p.
- Publisher:Springer International Publishing AG
- Publication Date:23/08/2016
- Category:
- ISBN:9783319363394
Information
-
Item not Available
- Format:Paperback / softback
- Pages:382 pages, 16 Tables, black and white; X, 382 p.
- Publisher:Springer International Publishing AG
- Publication Date:23/08/2016
- Category:
- ISBN:9783319363394
