Innovative Marketing Communications Hardback
by Guy Masterman, Emma Wood
Part of the Events Management series
Hardback
Description
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature.
The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
Information
-
Out of stock
- Format:Hardback
- Pages:352 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:29/09/2015
- Category:
- ISBN:9781138129726
Other Formats
- Paperback / softback from £52.99
- EPUB from £47.69
- PDF from £47.69
Information
-
Out of stock
- Format:Hardback
- Pages:352 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:29/09/2015
- Category:
- ISBN:9781138129726
