Basics Fashion Management 02: Fashion Promotion : Building a Brand Through Marketing and Communication Paperback / softback
by Gwyneth (University of South Wales, UK) Moore
Part of the Basics Fashion Management series
Paperback / softback
Description
Fashion Promotion is an inspiring and practical guide to promoting a brand.
It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods.
Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.
Information
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Item not Available
- Format:Paperback / softback
- Pages:184 pages, 200 illus
- Publisher:Bloomsbury Publishing PLC
- Publication Date:29/10/2012
- Category:
- ISBN:9782940411870
Information
-
Item not Available
- Format:Paperback / softback
- Pages:184 pages, 200 illus
- Publisher:Bloomsbury Publishing PLC
- Publication Date:29/10/2012
- Category:
- ISBN:9782940411870
