E-Business Essentials : Building a Successful Online Enterprise Hardback
by Hamed Taherdoost
Part of the EAI/Springer Innovations in Communication and Computing series
Hardback
Description
This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm.
The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory.
The book focuses on the ethical and legal issues of e-business and offers practical advice for establishing and maintaining successful e-business operations.
The book also discusses the challenges of keeping up with swiftly evolving technology and the ever-changing internet landscape, including online transactions, data security, and administration.
The author seeks to advance e-business research and practice by providing a comprehensive and up-to-date overview of the field.
The author includes case studies that span various industries and companies, from small startups to large corporations, providing readers with a diverse and practical perspective on e-business.
Information
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Out of stock
- Format:Hardback
- Pages:445 pages, 50 Illustrations, color; 2 Illustrations, black and white; XVII, 445 p. 52 illus., 50 ill
- Publisher:Springer International Publishing AG
- Publication Date:05/09/2023
- Category:
- ISBN:9783031396250
Information
-
Out of stock
- Format:Hardback
- Pages:445 pages, 50 Illustrations, color; 2 Illustrations, black and white; XVII, 445 p. 52 illus., 50 ill
- Publisher:Springer International Publishing AG
- Publication Date:05/09/2023
- Category:
- ISBN:9783031396250
