![Storytelling With Data : Gaining Insights, Developing Strategy and taking Corporate Communications to a new level, Paperback / softback Book Storytelling With Data : Gaining Insights, Developing Strategy and taking Corporate Communications to a new level, Paperback / softback Book](http://hive.dmmserver.com/media/640/97836583/9783658385545.jpg)
Storytelling With Data : Gaining Insights, Developing Strategy and taking Corporate Communications to a new level Paperback / softback
by Hans-Wilhelm Eckert
Paperback / softback
Description
This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy.
Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it.
Stories that also create relevance with regard to corporate goals, spark dialogues and make communication effective.
The author explains in an easy-to-understand way how data-based communication strategies can be turned into gripping stories.
He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity.
Using practical examples, the book offers marketing and communication experts - but also interested managers from other disciplines - numerous inspirations and new perspectives.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:138 pages, 1 Illustrations, black and white; XIV, 138 p. 1 illus.
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:01/11/2022
- Category:
- ISBN:9783658385545
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:138 pages, 1 Illustrations, black and white; XIV, 138 p. 1 illus.
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:01/11/2022
- Category:
- ISBN:9783658385545