Bluffer's Guide to Public Relations : Instant Wit & Wisdom
Keith Hann
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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Strategic Advertising Management
Larry (Visiting Professor of Marketing at the Turku School of E Percy
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Truth Be Told : How Authentic Marketing and Communications Wins in the Purposeful Age
John O'Brien
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PR Technology, Data and Insights : Igniting a Positive Return on Your Communications Investment
Mark Weiner
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Influential Internal Communication : Streamline Your Corporate Communication to Drive Efficiency and Engagement
Jenni Field
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Planning and Managing Public Relations Campaigns : A Strategic Approach
Anne Gregory
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Strategic Planning for Public Relations
Ronald D. (Buffalo State College, USA) Smith
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The New Rules of Marketing and PR : How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
David Meerman Scott
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Crisis Communication Strategies : How to Prepare in Advance, Respond Effectively and Recover in Full
Amanda Coleman
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Pitch Perfect : Raising Capital for Your Startup
Haje Jan Kamps
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Our Future in Public Relations
Ken Kerrigan
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Information Warriors : The Battle for Hearts and Minds in the Middle East
Vyvyan Kinross
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Communicating Construction : Insight, Experience and Best Practice
Liz Male
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Communicating Construction : Insight, Experience and Best Practice
Liz Male
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Macro-Social Marketing Insights : Systems Thinking for Wicked Problems
Ann-Marie Kennedy
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Climate Change Denial and Public Relations : Strategic communication and interest groups in climate inaction
Nuria Almiron
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Write on Time! Prompt And Perfect Pitch Angles That Get Media Attention
Michelby L Whitehead
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7 PR Secrets All Founders Should Know
Jane Yin Bolander
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