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The Early Advertising Scene (RLE Marketing), PDF eBook

The Early Advertising Scene (RLE Marketing) PDF

Part of the Routledge Library Editions: Marketing series

Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

Information

  • Format: PDF
  • Pages: 252 pages
  • Publisher: Taylor and Francis
  • Publication Date:
  • Category: Advertising
  • ISBN: 9781317659921

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