Basics Marketing 01: Consumer Behaviour Paperback / softback
by Hayden Noel
Part of the Basics Marketing series
Paperback / softback
Description
"Basics Marketing: Consumer Behaviour" highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace.
The content flows from a micro orientation, focusing on the consumer as an individual, through to a macro approach, which examines how consumers function within a group setting and how this affects their behaviour.
Early chapters draw heavily from psychology while the latter chapters lead students through sociology and anthropology theories.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:176 pages, 200 colour illustrations
- Publisher:Bloomsbury Publishing PLC
- Publication Date:15/08/2009
- Category:
- ISBN:9782940373840
Other Formats
- PDF from £16.19
Information
-
Item not Available
- Format:Paperback / softback
- Pages:176 pages, 200 colour illustrations
- Publisher:Bloomsbury Publishing PLC
- Publication Date:15/08/2009
- Category:
- ISBN:9782940373840
