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Branding in a Digital World : How to Take an Integrated Marketing Approach to Building a Business (2nd Edition), Paperback / softback Book

Branding in a Digital World : How to Take an Integrated Marketing Approach to Building a Business (2nd Edition) Paperback / softback

Paperback / softback

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How can you stand out? How do you take your passion and turn it into profit?

In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success.

In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire.

She teaches you how to:• build an integrated marketing plan. • use social media marketing. • recruit ambassadors for your brand. • integrate IoT and wearable tech. • create compelling blog and social content. • increase your SEO. • use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.

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