Changing the Playbook : How Power, Profit, and Politics Transformed College Sports, Hardback Book

Changing the Playbook : How Power, Profit, and Politics Transformed College Sports Hardback

Part of the Sport and Society series

Description

In Changing the Playbook , Howard P. Chudacoff delves into the background and what-ifs surrounding seven defining moments that transformed college sports.

These changes involved fundamental issues--race and gender, profit and power--that reflected societal tensions and, in many cases, remain pertinent today: *the failed 1950 effort to pass a Sanity Code regulating payments to football players;*the thorny racial integration of university sports programs;*the boom in television money;*the 1984 Supreme Court decision that settled who could control skyrocketing media revenues;*Title IX's transformation of women's athletics;*the cheating, eligibility, and recruitment scandals that tarnished college sports in the 1980s and 1990s;*the ongoing controversy over paying student athletes a share of the enormous moneys harvested by schools and athletic departments.A thought-provoking journey into the whos and whys of college sports history, Changing the Playbook reveals how the turning points of yesterday and today will impact tomorrow.

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