Summary of Martin Lindstorm's Buyology EPUB
by IRB Media
EPUB
Description
Please note: This is a companion version & not the original book.
Book Preview:#1 In a study conducted by the Center for NeuroImaging Sciences in London, England, and the University of Pennsylvania, participants who were nonsmokers were asked to smoke a whole pack of cigarettes in just one hour. The participants who were smokers were then asked to smoke a whole pack of cigarettes in just one hour as well.
#2 Despite the fact that smoking causes lung cancer, heart disease, emphysema, and a host of other illnesses, people continue to smoke because they believe it can help with their mental health.
#3 The author set out to investigate some of the biggest puzzles and issues facing consumers, businesses, advertisers, and governments today.
#4 The experiment consisted of Marlene, a smoker, lying in a brain scanner while images of cigarette warning labels were shown to her. She was then asked to rate her desire to smoke during each image.
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:43 pages
- Publisher:IRB
- Publication Date:11/02/2022
- Category:
- ISBN:9781669346685
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:43 pages
- Publisher:IRB
- Publication Date:11/02/2022
- Category:
- ISBN:9781669346685