Wonder Woman : Marketing Secrets for the Trillion Dollar Customer Hardback
by I. Ellwood, S. Shekar
Hardback
Description
Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy.
This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.
Information
-
Item not Available
- Format:Hardback
- Pages:240 pages, XV, 240 p.
- Publisher:Palgrave Macmillan
- Publication Date:21/05/2008
- Category:
- ISBN:9780230201606
Other Formats
- PDF from £38.24
- Paperback / softback from £37.09
Information
-
Item not Available
- Format:Hardback
- Pages:240 pages, XV, 240 p.
- Publisher:Palgrave Macmillan
- Publication Date:21/05/2008
- Category:
- ISBN:9780230201606