Database Marketing : Know What Your Customer Wants Paperback
by Ian Linton
Part of the Financial Times Series series
Paperback
Description
This book will ensure that you get the most from your marketing database.Database Marketing: explains how to utilize your customer information to improve the precision and effectiveness of marketing, customer service and customer retention programmes shows you how an effective database can improve performance in areas like: direct marketing, relationship marketing, telemarketing, customer service, communication and sales management helps managers to build stronger relationships with the customer will help improve long-term profitability of your organisation by showing how to use the information that you have at your fingertips
Information
-
Item not Available
- Format:Paperback
- Pages:208 pages, Illustrations
- Publisher:Pearson Education Limited
- Publication Date:24/10/1995
- Category:
- ISBN:9780273611790
Information
-
Item not Available
- Format:Paperback
- Pages:208 pages, Illustrations
- Publisher:Pearson Education Limited
- Publication Date:24/10/1995
- Category:
- ISBN:9780273611790