Brand Engagement Hardback
by I. Buckingham
Part of the International Political Economy Series series
Hardback
Description
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront.
Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.
Information
-
Item not Available
- Format:Hardback
- Pages:221 pages, X, 221 p.
- Publisher:Palgrave Macmillan
- Publication Date:27/11/2007
- Category:
- ISBN:9780230573062
Other Formats
- PDF from £38.24
Information
-
Item not Available
- Format:Hardback
- Pages:221 pages, X, 221 p.
- Publisher:Palgrave Macmillan
- Publication Date:27/11/2007
- Category:
- ISBN:9780230573062