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Wissensentwicklungskompetenz Im Business-To-Business-Bereich : Der Einzelne Kunde ALS Wissensquelle, Paperback / softback Book

Wissensentwicklungskompetenz Im Business-To-Business-Bereich : Der Einzelne Kunde ALS Wissensquelle Paperback / softback

Part of the Business-to-Business-Marketing series

Paperback / softback

Out of stock

Description

Ilka Griese erarbeitet ein Konzept zur Messung der Wissensentwicklungskompetenz.

Sie weist innerhalb eines Forschungsmodells sowohl die Existenz und Relevanz als auch Determinanten einer Wissensentwicklungskompetenz nach.

Diese Erkenntnisse bilden die Basis fur konkrete marketing- und managementbezogene Handlungsempfehlungen.

Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:352 pages, 32 Illustrations, black and white; XXII, 352 S. 32 Abb.
  • Publisher:Gabler
  • Publication Date:
  • Category:
  • ISBN:9783834931108

£54.99

Out of stock
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Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:352 pages, 32 Illustrations, black and white; XXII, 352 S. 32 Abb.
  • Publisher:Gabler
  • Publication Date:
  • Category:
  • ISBN:9783834931108

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