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The Pricing and Revenue Management of Services : A Strategic Approach, EPUB eBook

The Pricing and Revenue Management of Services : A Strategic Approach EPUB

Part of the Routledge Advances in Management and Business Studies series

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Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality.

Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and ye

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