Supporting your high street Find out how »
Basket Image


Global Innovation Management, Paperback / softback Book


This is an exciting new edition of a core textbook that explores innovation management from a global perspective.

Innovation management is increasingly significant, both as an academic discipline and as an integral part of the way businesses seek to change and grow.

However the key factors behind successful innovation and the process by which innovation is turned into profit in the global arena remain largely undefined.

The new edition provides a unique answer to these questions and offers a step-by-step guide to innovation strategy development, taking into account the global context in which businesses today operate.

Written by a highly experienced instructor, this is an ideal companion for undergraduate students of innovation as well as postgraduate and MBA students taking modules with an innovation component.


  • Format: Paperback / softback
  • Pages: 416 pages, 416 p.
  • Publisher: Macmillan Education UK
  • Publication Date:
  • Category: Business innovation
  • ISBN: 9781137520180

Other Formats



Free Home Delivery

on all orders

Pick up orders

from local bookshops

Also by J. Christopher Westland   |  View all