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Masters of Advertising Copy (RLE Marketing), Paperback / softback Book

Masters of Advertising Copy (RLE Marketing) Paperback / softback

Edited by J. George Frederick

Part of the Routledge Library Editions: Marketing series

Paperback / softback

Out of stock

Description

This book collects together pieces by significant figures in American advertising, including George L.

Dyer, who at the time of his death left almost no other written record of his point of view.

There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

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