Strategic Reputation Risk Management Paperback / softback
by J. Larkin
Paperback / softback
Description
Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent.
It provides practical models and checklists designed to plan reputation management and risk communication strategies.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:276 pages, XII, 276 p.
- Publisher:Palgrave Macmillan
- Publication Date:01/01/2003
- Category:
- ISBN:9781349432523
Other Formats
- PDF from £38.24
- Hardback from £58.35
Information
-
Out of stock
- Format:Paperback / softback
- Pages:276 pages, XII, 276 p.
- Publisher:Palgrave Macmillan
- Publication Date:01/01/2003
- Category:
- ISBN:9781349432523