Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Wiley International Encyclopedia of Marketing, 6 Volume Set, Hardback Book

Wiley International Encyclopedia of Marketing, 6 Volume Set Hardback

Hardback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applicationsThe far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entriesScholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debateEntries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sourcesThe encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes.

Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing StrategyVolume 2: Marketing ResearchVolume 3: Consumer BehaviorVolume 4: Advertising and Integrated CommunicationVolume 5: Product Innovation and ManagementVolume 6: International Marketing

Information

£700.00

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information