Marketing of High-Technology Products and Innovations : Pearson New International Edition Paperback / softback
by Jakki Mohr, Sanjit Sengupta, Stanley Slater
Paperback / softback
Description
For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations focuses on the unique marketing challenges that surround high-tech products and service. This edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:552 pages
- Publisher:Pearson Education Limited
- Publication Date:01/11/2013
- Category:
- ISBN:9781292040332
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:552 pages
- Publisher:Pearson Education Limited
- Publication Date:01/11/2013
- Category:
- ISBN:9781292040332