New Service Development : Creating Memorable Experiences Hardback
by James A. Fitzsimmons, Mona J. Fitzsimmons
Hardback
Description
This is the first book to address the topic of new service development for the evolving experience economy.
It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation.
Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.
Information
-
Item not Available
- Format:Hardback
- Pages:344 pages
- Publisher:SAGE Publications Inc
- Publication Date:05/01/2000
- Category:
- ISBN:9780761917410
Other Formats
- Paperback / softback from £103.00
Information
-
Item not Available
- Format:Hardback
- Pages:344 pages
- Publisher:SAGE Publications Inc
- Publication Date:05/01/2000
- Category:
- ISBN:9780761917410