How to Use Location-Based Marketing to Grow Your Sales and Revenue EPUB
by Jamie Turner
EPUB
Description
Use Location-Based Marketing to find and convert new prospects more efficiently than ever before! Top mobile/social marketer Jamie Turner shows how to customize an exceptionally cost-effective location-based campaign that draws on powerful tools and platforms including SMS text messaging, mobile display ads, location-based services, and mobile paid search. You'll learn how to make the most of new location-based services such as foursquare, WHERE, SCVNGR, and LivingSocial; as well as little-known mobile paid search opportunities now available through Google, Bing and/or Yahoo. Turner explains how location-based marketing can be used to deliver messages with unprecedented relevance and immediacy: messages to people who are likely to act upon them within one hour. He introduces the technologies, strategies, and tactics... identifies high-value opportunities to utilize them... and presents up-to-the-minute techniques for campaign goal-setting, planning, platform selection, and execution. You'll discover best practices based on Turner's own cutting-edge experience; opportunities to integrate well-known services like Facebook, Yelp, and Groupon; and indispensable insights into privacy "mistakes to avoid."
Information
-
Download - Immediately Available
- Format:EPUB
- Publisher:Pearson Education
- Publication Date:05/09/2012
- Category:
- ISBN:9780133256024
Information
-
Download - Immediately Available
- Format:EPUB
- Publisher:Pearson Education
- Publication Date:05/09/2012
- Category:
- ISBN:9780133256024
