Understanding Interactive Network Branding in SME Firms PDF
by Jan-Ake Tornroos
Edited by Nikolina Koporcic
Description
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).
- strategizing in SME networks,
- market management,
- corporate identity,
- corporate reputation,
- human-to-human (H2H) interactions.
Information
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Download - Immediately Available
- Format:PDF
- Publisher:Emerald Publishing Limited
- Publication Date:12/11/2019
- Category:
- ISBN:9781789739770
Other Formats
- EPUB from £58.39
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Emerald Publishing Limited
- Publication Date:12/11/2019
- Category:
- ISBN:9781789739770