Hidden in Plain Sight : How to Create Extraordinary Products for Tomorrow's Customers EPUB
by Jan Chipchase, Simon Steinhardt
EPUB
Description
Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.
Chipchase, named by Fortune as one of the 50 smartest people in tech, has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.
Future-focused and provocative, Hidden in Plain Sight:How to Create Extraordinary Products for Tomorrows Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to seeand capitalize uponwhat is hidden in plain sight today to create businesses tomorrow.
Information
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Download - Immediately Available
- Format:EPUB
- Pages:256 pages
- Publisher:HarperCollins
- Publication Date:16/04/2013
- Category:
- ISBN:9780062125712
Other Formats
- Hardback from £17.49
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:256 pages
- Publisher:HarperCollins
- Publication Date:16/04/2013
- Category:
- ISBN:9780062125712