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Uplift : The Bra in America, Hardback Book

Uplift : The Bra in America Hardback

Hardback

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Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression.

In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion.

Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives-their style, health, and economic opportunity. Rich in examples from advertising, movies, and other areas of popular culture, Uplift moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.

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