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Political Rhetoric, Social Media, and American Presidential Campaigns : Candidates’ Use of New Media, Paperback / softback Book

Political Rhetoric, Social Media, and American Presidential Campaigns : Candidates’ Use of New Media Paperback / softback

Part of the Lexington Studies in Political Communication series

Paperback / softback

Description

Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric.

The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump.

This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet.

Scholars of rhetoric and political communication will find this book particularly useful.

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