Super Mario Paperback
by Jeff Ryan
The first princess Mario saved was Nintendo itself.In 1981, Nintendo of America was a one-year-old business already on the brink of failure.
Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope).
So he hatched a plan.Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featuring an angry gorilla and a small jumping man.
Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.Since then, Mario has starred in over two hundred games, generating profits in the billions.
He is more recognizable than Mickey Mouse, yet he s little more than a mustache in bib overalls.
How did a mere smear of pixels gain such huge popularity?Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry."
- Format: Paperback
- Pages: 320 pages
- Publisher: Penguin Books Ltd
- Publication Date: 02/10/2012
- Category: Information technology industries
- ISBN: 9781591845638
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