Political Marketing in the United States Hardback
Edited by Jennifer (University of Dundee, UK) Lees-Marshment, Brian Conley, Kenneth Cosgrove
Hardback
Description
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.
The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politicsThis is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing.
It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Information
-
Out of stock
- Format:Hardback
- Pages:330 pages, 33 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:29/08/2014
- Category:
- ISBN:9780415632850
Information
-
Out of stock
- Format:Hardback
- Pages:330 pages, 33 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:29/08/2014
- Category:
- ISBN:9780415632850