Responding To the Screen : Reception and Reaction Processes Hardback
Edited by Jennings (University of Alabama, USA) Bryant, Dolf Zillmann
Part of the Routledge Communication Series series
Hardback
Description
This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages.
This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior.
The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.
Information
-
Out of stock
- Format:Hardback
- Pages:422 pages
- Publisher:Taylor & Francis Inc
- Publication Date:01/04/1991
- Category:
- ISBN:9780805800333
Information
-
Out of stock
- Format:Hardback
- Pages:422 pages
- Publisher:Taylor & Francis Inc
- Publication Date:01/04/1991
- Category:
- ISBN:9780805800333
