Marketing HRD Within Organizations : Enhancing the Visibility, Effectiveness, and Credibility of Programs Hardback
by Jerry W. Gilley, Steven A. Eggland
Hardback
Description
Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position. Discover how to: * Heighten the visibility of HRD * Earn employee commitment to your programs * Ensure that your programs are cost-effective and contribute tothe bottom line This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:264 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:22/01/1992
- Category:
- ISBN:9781555424022
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:264 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:22/01/1992
- Category:
- ISBN:9781555424022