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Marketing HRD Within Organizations : Enhancing the Visibility, Effectiveness, and Credibility of Programs, Hardback Book

Marketing HRD Within Organizations : Enhancing the Visibility, Effectiveness, and Credibility of Programs Hardback

Hardback

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Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position. Discover how to: * Heighten the visibility of HRD * Earn employee commitment to your programs * Ensure that your programs are cost-effective and contribute tothe bottom line This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.

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