Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing, Paperback / softback Book

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing Paperback / softback

Part of the Very Short, Fairly Interesting & Cheap Books series

Paperback / softback


Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not.

It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for Marketing students at Undergraduate and Postgraduate level.

Along with professionals involved in marketing and anyone interested in how marketing works.

Need another VSFI book? Browse the series here


  • Format:Paperback / softback
  • Pages:160 pages
  • Publisher:SAGE Publications Inc
  • Publication Date:
  • Category:
  • ISBN:9781412930888

Other Formats



Free Home Delivery

on all orders

Pick up orders

from local bookshops