Men's Health Workout War : Lose Pounds, Gain Muscle, Destroy Your Opponents Hardback
by Jim Cotta, Editors of Men's Health Magazi
Part of the Men's Health series
Hardback
Description
Former Los Angeles Lakers strength coach Jim Cotta harnesses men's passion for one - upmanship with an innovative get-in-shape program in Men's Health WorkoutWar.
This book features a highly effective, 60-day exercise and diet program broken up into quarters and an overtime round.
The unique hook is that it makes the fitness instruction much more effective by turning it into a friendly weight-loss war that uses locker-room-style trash talking and cash prizes to drive dramatic results.
Basketball great Shaquille O'Neal, who penned the book's foreword, used a "shirts off" competition against Charles Barkley on national television to spur his own body transformation, and Cotta was his weight-loss coach.
That gave Cotta the idea to build a blueprint for grassroots fitness competitions, complete with multiple contest formats and advice on using social media to build excitement.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:288 pages, 60 B&W PHOTOS
- Publisher:Rodale Press Inc.
- Publication Date:07/04/2015
- Category:
- ISBN:9781623364120
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:288 pages, 60 B&W PHOTOS
- Publisher:Rodale Press Inc.
- Publication Date:07/04/2015
- Category:
- ISBN:9781623364120
