Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Multipersonale Kaufentscheidungen : Empirische Analyse Zur Operationalisierung Von Einflussbeziehungen Im Buying Center, Paperback / softback Book

Multipersonale Kaufentscheidungen : Empirische Analyse Zur Operationalisierung Von Einflussbeziehungen Im Buying Center Paperback / softback

Part of the Neue Betriebswirtschaftliche Forschung (Nbf) series

Paperback / softback

Item not Available

Description

Die Erklarung der multipersonalen Kaufentscheidungen ist fur das Marketing fur Investitionsguter und langlebige Konsumguter von zentralem Interesse und steht im Mittelpunkt dieser Arbeit.

Information

  • Item not Available

  • Format:Paperback / softback
  • Pages:297 pages, Bibliography; 39 Illustrations, black and white
  • Publisher:Gabler Verlag
  • Publication Date:
  • Category:
  • ISBN:9783409138888
Save 16%

£45.99

£38.25

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

  • Item not Available

  • Format:Paperback / softback
  • Pages:297 pages, Bibliography; 39 Illustrations, black and white
  • Publisher:Gabler Verlag
  • Publication Date:
  • Category:
  • ISBN:9783409138888