Creating Brand Cool : Brand Distinction in the Online Marketplace EPUB
by Joan Abraham
EPUB
Description
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.
Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today's marketing challenge: clearly defining the business's brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today's consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away.
Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:114 pages
- Publisher:Taylor & Francis
- Publication Date:16/05/2021
- Category:
- ISBN:9781000386363
Other Formats
- Paperback / softback from £30.75
- Hardback from £135.00
- PDF from £29.69
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:114 pages
- Publisher:Taylor & Francis
- Publication Date:16/05/2021
- Category:
- ISBN:9781000386363