Nation Branding in Europe Paperback / softback
Edited by Joao Freire
Part of the Routledge Focus on Nation Branding series
Paperback / softback
Description
This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of large, medium-sized and small countries to provide a breadth of cases from across the continent.
The chapters are written from a wide range of academic and practitioner perspectives. Nation Branding in Europe is valuable supplementary reading for advanced undergraduate, postgraduate and doctoral students interested in nation branding and will appeal to students from marketing, communications, and international relations disciplines.
Outside of academia, the book will be of interest to those working in the areas of public diplomacy and strategic communications, as well as public relations and branding practitioners involved in designing nation branding campaigns.
Information
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Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:110 pages, 2 Tables, black and white; 3 Line drawings, black and white; 3 Illustrations, black and w
- Publisher:Taylor & Francis Ltd
- Publication Date:31/05/2023
- Category:
- ISBN:9780367540142
£19.99
£18.95
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:110 pages, 2 Tables, black and white; 3 Line drawings, black and white; 3 Illustrations, black and w
- Publisher:Taylor & Francis Ltd
- Publication Date:31/05/2023
- Category:
- ISBN:9780367540142
