Communicator-in-Chief : How Barack Obama Used New Media Technology to Win the White House, Paperback / softback Book

Communicator-in-Chief : How Barack Obama Used New Media Technology to Win the White House Paperback / softback

Edited by John Allen Hendricks, Robert E., Jr. Denton

Part of the Lexington Studies in Political Communication series

Description

Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign.

Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.

Information

  • Format: Paperback / softback
  • Pages: 188 pages
  • Publisher: Lexington Books
  • Publication Date:
  • Category: Elections & referenda
  • ISBN: 9780739141069

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