Church Advertising, Public Relations and Marketing in Twentieth-Century America : Retailing Religion Hardback
by John C. Hardin
Part of the Histories of the Sacred and Secular, 1700-2000 series
Hardback
Description
This book examines the complex relationship between religion and business in twentieth-century America.
It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business.
It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded.
Amid an animated and contentious battleground for principles, practices and parishioners, John C.
Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:391 pages, XV, 391 p.
- Publisher:Springer International Publishing AG
- Publication Date:15/12/2022
- Category:
- ISBN:9783031130434
Other Formats
- Paperback / softback from £104.49
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:391 pages, XV, 391 p.
- Publisher:Springer International Publishing AG
- Publication Date:15/12/2022
- Category:
- ISBN:9783031130434