The Fundamentals of Business-to-Business Sales & Marketing PDF
by John Coe
Description
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.
Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:208 pages
- Publisher:McGraw Hill LLC
- Publication Date:22/08/2003
- Category:
- ISBN:9780071435819
Other Formats
- Hardback from £29.05
Information
-
Download - Immediately Available
- Format:PDF
- Pages:208 pages
- Publisher:McGraw Hill LLC
- Publication Date:22/08/2003
- Category:
- ISBN:9780071435819