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Models and Managers : The Concept of a Decision Calculus, PDF eBook

Models and Managers : The Concept of a Decision Calculus PDF

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Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility.

The big problem with management science models is that practically nobody uses them.

This is especially true in marketing. There have been a few applications, of course, but the practice is a pallid picture of the promise.

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