Communications Writing and Design : The Integrated Manual for Marketing, Advertising, and Public Relations PDF
by John DiMarco
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Description
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
- Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
- Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
- Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
- Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Wiley
- Publication Date:14/03/2017
- Category:
- ISBN:9781119118916
Other Formats
- EPUB from £29.71
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Wiley
- Publication Date:14/03/2017
- Category:
- ISBN:9781119118916
