ISE Essentials of Strategic Management: The Quest for Competitive Advantage Paperback / softback
by John Gamble, Arthur Thompson, Margaret Peteraf
Paperback / softback
Description
Essentials of Strategic Management, 7th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest.
It features 10 chapters with 12 diverse and tightly-linked cases.
The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management.
For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure.
Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions.
Both simulations are closely linked to the content.
Information
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Item not Available
- Format:Paperback / softback
- Publisher:McGraw-Hill Education
- Publication Date:06/04/2020
- Category:
- ISBN:9781260575668
Other Formats
- Paperback / softback from £56.99
Information
-
Item not Available
- Format:Paperback / softback
- Publisher:McGraw-Hill Education
- Publication Date:06/04/2020
- Category:
- ISBN:9781260575668