Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Consumer Behaviour : Perspectives, Findings and Explanations, EPUB eBook

Consumer Behaviour : Perspectives, Findings and Explanations EPUB

EPUB

Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

A high level textbook discussing different perspectives in consumer behaviour.

Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

Information

Information